In Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising, David shows how anyone can master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so you can efficiently get your message out and bring your customers in.
Read this book if:
- You are "maxed out" on keyword-driven search engine marketing.
- Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers.
- Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise.
Ten years ago many companies started to become aware of the new possibilities inherent in pay-per-click (PPC) advertising. It become one of the most cost-effective methods of reaching new customers for all companies. Not only are the megabrands using PPC, it is estimated that close to one million small and medium sized businesses use paid search advertising. It is each to access, easy to fund and easy to calculate return on investment.
Less well-known is PPC content advertising - a much more pervasive and readily-available advertising opportunity. After reading Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising you will become fluent in the new language of two of the leading content advertising programs: Google's underutilized Content Network and ContextWeb's ADSDAQ Exchange. Both programs are easy and inexpensive to use. You can get started on either one of these services for as little as $25 and in as little as twenty-five minutes.
Speed and affordability aside, content-based advertising leads customers down the path of prospect to conversion. Customers today have choices. A lot of them. So before you fulfill the sale, you must generate demand for your product or service. Content-based advertising exposes specific groups of customers to specific products and services better than keyword search can. It gives you access to a giant untapped pool of customers.
In this book, David will show you strategies for using content-based services like Google Adwords and ContextWeb's ADSDAQ Exchange, and even give you specific tactics for the getting results from each of them. Now is the time to educate yourself on effective internet marketing and your company's connection with customers - now.
