Take a moment to download an excerpt from the book, Customers Now: Profiting From the New Frontier of Content Based Internet Advertising using the link below.
What Others Are Saying About The Book:
"Search marketing in the content-driven world is very different from search marketing in the keyword-driven, and I can't think of anyone who understands those differences better than David Szetela. Every search marketer should read this book and follow its advice closely. It might hurt a little to learn all these things - both dramatic and subtle - that nobody ever told you before, but trust me that sting will subside and the resulting growth and performance improvements will linger for years."
- Craig Danuloff, President, ClickEquations & Author of High Resolution PPC
"David gives it ALL up on making serious money via Contextual Advertising! Ground-breaking, valuable work."
- Richard Stokes, President, AdGooroo
"Even expert PPC advertisers will be surprised to learn that the ground rules for Content Advertising are so different - and simple."
- Addie Conner, Director of Search Marketing, CourseAdvisor
"Szetela has taken a microscope to the mechanisms behind contextual advertising - and explains how to profit from the search engines' matching algorithms in a clear, concise way."
- Michael Flores, Media Director, Ardis Health
